YP Partners with Yelp

How their strategic partnership will help businesses

YP, formally known as Yellow Pages, teamed up with Yelp in an effort to change the way small businesses and online markets reach their clientele. For years, YP has been a platform for businesses to reach more customers and easily maintain their existence online. On the other hand Yelp has focused more on the services available locally to users. Yelp has become very popular for online business reviews.

Yelp and YP logos
Image by Search Engine Land

In order to better service growing businesses, YP and Yelp are teaming up to combine YP’s national advertising platform with the customization and local networking of Yelp. For the everyday business owner using YP for advertising this means that they will be introduced to the Yelp system and have access to customize their profile as well as gain even more exposure through the Yelp network of users. Taking the strongest part of both companies will result in businesses enhancing their online presence and reaching more customers.

While it may seem that YP has grown smaller as technology has grown, it still holds a spot as 5th highest gross mobile ad revenue service; and Yelp maintains its place as an extremely popular application used in the consumer's daily life. That is precisely why Mitro Digital Marketing implements both YP and Yelp to build and manage online reviews. Getting access to a market this large and expanding will directly help businesses reach new clients. Along with the SEO (Search Engine Optimization) strategy Mitro Digital Marketing uses, businesses will have all the tools they need to advertise more effectively, and see results.

Yelp is committed to partner with major search engine in order to increase their presence in local search. Yahoo now shows their reviews through Yelp. Here's an article that was published by Search Engine Land in March. One of our clients lost many yahoo reviews and it took a month to figure out why. It was Yahoo's partnership with Yelp that cause the hundreds of 5 star online reviews to disappear.


As YP and Yelp more towards the future they hope to expand even further on their partnership and use other search engineers to help business owners customize their advertising experience. Yet even with these vast platforms businesses still have to be strategic and presentable to succeed. Partnering with Mitro Digital Marketing allows businesses to tap into their full potential. We use the latest trends, stay up to date with the ever changing technology so you don’t have to spend time learning; you have a business to run. We professionally design websites and optimize to show up in local search. We market the website to all those listings and directories where your potential clients are hangout and search for what you offer.

To get started with a marketing strategy, call Mitro Digital Marketing at (252) 715-4750 or email us at [email protected].

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