Local SEO

How to Set Up Local Directories

February 3, 2017

Where is your business located? When you open a business, you consider where the ideal location is for that business. Expanding that concept to the digital world will lead you to the importance of online local directories. Local directories need to be set up and properly optimized for both Google, and for their users. Imagine…

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Digital Marketing Trends and Predictions for 2016

January 19, 2016

 As anyone who follows digital marketing surely knows, successful strategies change over time. Sometimes these changes are gradual, like the increasing impact of social media presence, and sometimes they are sudden, as in the dire need for a mobile friendly site in the wake of Google’s “Mobilegeddon” algorithm update, which places a premium on those…

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Digital Marketing for Political Campaigns

January 3, 2016

All candidates for local, state and/or national political campaigns need to connect with voters through different digital marketing channels. Digital marketing for political campaigns has made it easier to reach a targeted audience at a fraction of traditional marketing cost. There’s a lot of data available about voters but how it’s used will determine the…

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How to Market a Seasonal Business

December 7, 2015

What does a seasonal business mean to you and your prospects or clients? We’ll use two types of businesses as an example: a vacation rental company on the Outer Banks, and a pizza shop right next door. When thinking about seasonality, the important thing to consider is: When are clients shopping for your product or…

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OBX Page One Google Rankings

September 10, 2015

So you had a website designed by a friend of yours and it’s up and running now. You go online and put in the name of your product, but you don’t see your website. You scroll through the pages and scroll through the pages, and your website is nowhere to be found. How can that…

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Local Online Marketing Consultants

August 6, 2015

Business owners are busy people. They have all kinds of things that need to be done every day just to make sure their business is running smoothly. In addition to running the day to day operations, they need to worry about their online business website and decide whether it’s bringing them the return on their…

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