A family pulls into the parking lot at the Wright Brothers Memorial, sunburned, sandy, and starving. Someone grabs a phone and searches for lunch. Three restaurants surface. Two load in a blink and show a menu you can read without pinching the screen. The third takes seven seconds, opens with a squashed desktop layout, and…
A Professional Guide to Effective SEO Content Marketing Strategies As summer comes to an end, businesses on the Outer Banks (OBX) shift from the summer tourism frenzy to quieter streets and shortened business hours. It’s a double-edged sword. On the one hand, you love the break from the bustle, but you also have to deal…
Search has always been a changing presence in marketing. Google has regularly rolled out numerous algorithm updates over the years, each shifting how websites earn visibility. Any business that adapts to these changes can continue growing, while the ones that don’t will keep falling behind. Mitro Digital Marketing understands how artificial intelligence is changing the…
In today’s digital landscape, having a strong online presence through search engine optimization (SEO) isn’t just about having a website-it’s about having SEO content that both search engines and potential customers love. For businesses in Raleigh, NC seeking the best SEO and digital marketing strategies, professional SEO copywriting is the bridge that connects your brand…
Where is your business located? When you open a business, you consider where the ideal location is for that business. Expanding that concept to the digital world will lead you to the importance of online local directories. Local directories need to be set up and properly optimized for both Google, and for their users. Imagine…
As anyone who follows digital marketing surely knows, successful strategies change over time. Sometimes these changes are gradual, like the increasing impact of social media presence, and sometimes they are sudden, as in the dire need for a mobile friendly site in the wake of Google’s “Mobilegeddon” algorithm update, which places a premium on those…
All candidates for local, state and/or national political campaigns need to connect with voters through different digital marketing channels. Digital marketing for political campaigns has made it easier to reach a targeted audience at a fraction of traditional marketing cost. There’s a lot of data available about voters but how it’s used will determine the…
What does a seasonal business mean to you and your prospects or clients? We’ll use two types of businesses as an example: a vacation rental company on the Outer Banks, and a pizza shop right next door. When thinking about seasonality, the important thing to consider is: When are clients shopping for your product or…
A family planning a week in Duck books the kayak tour they find at the top of Google. A homeowner in Kill Devil Hills with a failing water heater calls one of the first 3 plumbers she sees. Neither of them makes it to page 2. That’s the whole case for caring about where your…
Business owners are busy people. They have all kinds of things that need to be done every day to make sure their business is running smoothly. In addition to running the day-to-day operations, they need to worry about their online business website and decide whether it’s bringing them the return on their investment that makes…