Pay Per Click

Digital Marketing Trends and Predictions for 2016

 As anyone who follows digital marketing surely knows, successful strategies change over time. Sometimes these changes are gradual, like the increasing impact of social media presence, and sometimes they are sudden, as in the dire need for a mobile friendly site in the wake of Google’s “Mobilegeddon” algorithm update, which places a premium on those…

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Digital Marketing for Political Campaigns

All candidates for local, state and/or national political campaigns need to connect with voters through different digital marketing channels. Digital marketing for political campaigns has made it easier to reach a targeted audience at a fraction of traditional marketing cost. There’s a lot of data available about voters but how it’s used will determine the…

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How to Market a Seasonal Business

What does a seasonal business mean to you and your prospects or clients? We’ll use two types of businesses as an example: a vacation rental company on the Outer Banks, and a pizza shop right next door. When thinking about seasonality, the important thing to consider is: When are clients shopping for your product or…

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OBX Pay Per Click Management

Every website owner knows that advertising is a must if you want your business to succeed. Pay per click advertising is a way for you to get your website to show up on the first page of search results. But instead of showing up in the natural rankings section, PPC ads show up in the…

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