How do online ads get attention
The opportunities for content placement are growing because online publishers need to make money! Content Marketing is the key to a powerful SEO campaign and an active, engaging social media presence. However, the banner ads on newspaper and magazine websites are not doing the job. The average click-through rate is about .1 percent. (Source: DoubleClick). Online publishers, including such big names as The New York Times, Buzzfeed and Vanity Fair, are hoping Native Advertising will boost click through rates and increase revenue.
The objective of Native Advertising is to supplement an article with helpful information from a paid sponsor. Like other forms of content marketing, native ads do not directly promote the sponsor’s product or service. The expectation is that a reader will want to engage with the sponsored content because, unlike a banner ad, a native ad contains information that is relevant to the article that has already attracted the reader’s attention.
While a small business probably can’t afford a native ad placement on The New York Time’s website, there are affordable options. About 73 percent of online publishers and media companies offer some kind of native advertising program. (Source: eMarketer)
As far as Outer Banks local media, here are a few that I recommend: Outer Banks Voice, Three Dog Ink and North Beach Sun. If you’re buying an online banner ad, make sure you have a professionally designed ad with a click to call action message. Special deals, coupons and promotions usually get me click on those ads.