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Email Marketing Gains Traffic
Since much of our customer base on the Outer Banks lives elsewhere, maintaining contact with them year-round ensures that they remember your business and will return again. Local patrons also need to be reminded that they love your products and services, and a helpful email, with or without a special offer will keep them loyal to your business. Email marketing campaigns are a low-cost marketing tool to drive sales and maintain a loyal customer base.
- 73% of millennials recognize email as their ideal means of business communication.
- Welcome emails are unbelievably effective: on average, 320% more revenue is credited to them on a per email basis than other promotional emails.
- 80% of retail professionals specify that email marketing is their highest driver of customer retention. Ranking in the second position is Social Mediawhich only identified by just 44% of those same professionals.
Are you currently sending out newsletters or “specials” emails, but not getting a very high open rate? Perhaps you know an email marketing campaign is important, but you don’t know where or how to run an effective campaign. Professional email copywriting is necessary to ensure that your customers are compelled to open your email, as well as click through to your website to book their vacation, make dinner reservations, get your coupon, etc. This is where Mitro Digital Marketing can help. We will craft original, compelling copy that strikes the perfect balance between being informative as well as having a call to action. We all know that repeat business is the bread and butter for most businesses, so when you know who your customers are, be sure to keep in touch with them, and offer them something to come back, leave a review, or tell their friends about you.
The email marketing professionals at Mitro Digital Marketing will conduct research to find the most effective email titles, keywords, and customer interaction behaviors. This directed approach to writing and sending emails increases the likelihood that your customers will open and read those emails. We will include customized newsletters and promotional emails that are informative, entertaining, and interactive. No one wants to get emails that are full of sales and advertising copy, so it is necessary to make sure there is something for the customer. We have heard that some customers can’t wait to get the next email from our clients. We partner the with industry leader, Constant Contact to make sure your emails don’t end up in your customer’s junk mail or spam boxes.