What Is Local SEO?
Local search engine optimization (SEO) is the promotion of your brand, products or services to local customers at the exact time they are searching for them using search engines. Local SEO is one of many digital marketing strategies that not only bring traffic to your website but, most importantly, to the actual location of your small business in the Outer Banks or Raleigh, giving you another opportunity to make a sale.
Local SEO involves making sure all your small business’s information is correct across a multitude of directory listings that search engines like Google pull information from to provide for “Near Me” searches. It would take you at least one hour for each listing if you chose to manually do this type of internet marketing Raleigh or OBX on your own. Here at Mitro Digital Marketing, we can claim, update, and monitor over 70 listings all at the same time. Having your name, address, phone number (NAP), and reviews easily accessible in areas of the internet where users are already searching for your information are huge key factors for improving search engine optimization, and thus, rising in the ranks of web searches, just as you see in the Google local searches.
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Did you know?
of all Google Searches are local
of smartphone searchers visit a store within a day
of local mobile searches result in an in-store purchase
Why Review Management & Marketing?
Simply put, people will shop or use services if others experienced an average to great experience. Years ago, most reference and customers coming through the door was because of word of mouth, personal recommendation, or a written publication & sales ads. But with only 20% of adults getting their news from print newspapers, gathering & marketing reviews has been a top priority in Local SEO.
- 84% of people trust online reviews as much as a personal recommendation
- 91% of consumers regularly or occasionally read online reviews to learn about local businesses
- 87% of people say that a business need a rating of 3-5 stars before they will use them
- 74% of consumers say that positive reviews make them trust a local business more
- 7 out of 10 consumers will leave a review if they’re asked to
So, you can clearly see that having your business information correct and accessible as well as having average to perfect reviews can potential bring in a much higher return than most traditional advertising tactics. Take the first step in correcting and placing what your customers see. Take control of your listings and reviews with Mitro Digitals Local SEO & Reputation Management Plan.